Company News

Gifts and Decorative Accessories – Playthings setting their eyes aglow this holiday season.

While this year marked Imagination Emporium’s first holiday season in business, customers were treated to a number of special events, including mom’s night out and a visit from Santa. “We are the only independent toy store in the area and draw customers from the surrounding towns,” noted Anna Lee, owner.

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Noblesville, IN (June 3, 2016) – SmartNoggin is pleased to announce that its NogginStik Developmental Light Up Rattle been selected as a 2016 winner of The Bump Best of Baby Awards. This prestigious awards program by The Bump, a leading pregnancy and parenting brand, honors excellent achievement in fertility, pregnancy and parenting products, and has quickly become the go-to list that every expectant and new parent consults when registering for baby. The editors of The Bump tested hundreds of products to identify the top 50+ award-winning products and 20 awards for innovation across 9 categories: Baby Tech, Baby Eats, Diapering, Healthy Baby, Baby Safety, Baby-on-the-Go, Maternity Basics, Nursery, and Baby Learn & Play. This year’s winners feature perennial favorites plus cutting-edge technology, gear and gadgets.

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edplay – Buy and Sell Better with These Three Toy Trends

ASTRA’s Marketplace & Academy is coming up, and among the eight reasons to attend, says the association, are trend spotting and advice. They’re right. The conference is a great opportunity to find out what’s happening in the general toy marketplace.

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FOX 59 Morning News at Nine features SmartNoggin Toys

Babies need to start development early and SmartNoggin has created a line of products to help them grow. Marcia Haut with SmartNoggin Toys shares her products. …

SmartNoggin Makes Its Own Milestone Winning Two Rare Oppenheim Platinum Awards

NogginRings™ and NogginStik™ Developmental Toys Grasp Two Spots On Oppenheim’s Very Best Infant Toys For 2015 List

Noblesville, IN (November 30, 2015) – Everyone in the toy business agrees that the Oppenheim Toy Portfolio is both esteemed and stingy when it comes to giving out its highest honor, the coveted Platinum Best Toy Award. Winning just one in a toy company’s lifetime is a rare feat. Submitting two products—the only two products a new company makes–and having them both win Platinum is remarkable. But remarkable is what SmartNoggin is all about as babies reach developmental milestones as they play with NogginStik Developmental Light Up Rattle ($22.99) and NogginRings Reaching and Grasping Rings ($18.99). …


AblePlay Awards the NogginStik their Top Rating

A recent rating and review posted on the website AblePlay at, has given NogginStik their top rating (5 stars) in the area of cognitive benefits for children with special needs.  AblePlay is a website sponsored by the nonprofit National Lekotek Center, a leading authority on play products for children with disabilities.  The NogginStik also received high ranking (4 stars) in their physical, communicative and sensory evaluations on the AblePlay site.

The AblePlay rating adds, “The original purpose of the NogginStik was to promote eye tracking, but this rattle-like product encourages other developmental milestones such as:  auditory attention, sensory stimulation, and grasping.”  What this product has to differentiate it from other rattles is hidden behind the friendly-faced rattle head–an LED bulb.  The AblePlay review goes on to note that, “…unlike a traditional rattle when tapped or shaken, a soft glow light changes colors between red, green and blue to stimulate the eyes and encourage visual attention.”

Where to Buy a NogginStik

Ellen Metrick, Director of Industry Relations and Partnerships at the National Lekotek Center heads up the evaluation process at AblePlay and adds, “We work with many large, innovative toy manufacturers but we also love to see individual inventors and encourage their distinctive contributions.” Key elements in the AblePlay review include these features:

  • Captures children’s focus and increases attention
  • Assists with the development of visual tracking–a critical pre-literacy skill
  • Provides tactile interest to touch and visual interest to look at
  • Helps children auditorily locate the sound
  • Enhances grasping and holding skills



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