Creative Child Toy of the Year Award


New Developmental Rattle Wins Another Toy Award

Bristol, Ind.– NogginStik Developmental Rattle by SmartNoggin, Inc., Bristol, Ind., has been named the Creative Child Magazine’s 2012 Toy of the Year for the developmental baby toys category. The NogginStik is the first offering from SmartNoggin, a newly launched developmental toy company that advocates for early education for children birth to age five.

“We are honored to be named Toy of the Year by Creative Child Magazine,” said Marcia Haut, SmartNoggin president. “The NogginStik has been warmly received by parents, therapists, home visitors and caregivers since it was first introduced. The toy was designed to encourage infant milestones, and promote early interaction and bonding between parents and their children. Awards such as this, as well as the National Parenting Publications award, confirm that we are on mission by producing toys that do more than just entertain, but that also engage and educate.”

Creative Child’s Awards Program takes a unique approach to reviewing products by having moms, music educators and early education professionals complete the reviews. Each product is tested by a variety of reviewers who are people who would purchase the product. Award winners are based on the scores and comments of the reviewers.

A complete list of all award winners will be posted online at

The NogginStik developmental rattle is the first toy released by the SmartNoggin Toys. More than just a baby rattle, this developmental toy has been recognized by therapists, parents and caregivers as an educational tool designed to encourage infants beginning milestones. It promotes early interaction and bonding between parents and children. It was a 2012 National Parenting Publications Award (NAPPA) gold winner in the children’s toys category and the Creative Child Magazine’s 2012 Toy of the Year for the developmental baby toys category. For more information, visit

Creative Child Magazine is a national bi-monthly publication that provides parents with the latest information on how to nurture their child's creativity. With departments, such as Kids at Play, Health and Safety, Discovering Creativity, Nurturing Talent and Tomorrow's Child – Investing for Your Child's Future, Creative Child Magazine is essential and the most complete parenting publication for raising well-balanced children. For more information, visit


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